HR Market Update – January 2024

Proceed with Caution  

Navigating the Talent Market in 2024 resembles a perilous journey, akin to a ‘Dangerous Road Ahead’ sign. The path ahead is obscured by a fog of uncertainty, with traditional indicators of economic health and labor market dynamics proving increasingly elusive and unresponsive to government interventions. Forecasts for 2023 failed to materialize as anticipated, yet the macroeconomic forces shaping that year continue to exert a profound influence on the 2024 landscape.

The unemployment rate remained stagnant at 5.8%, with a mere 100 net new jobs added in December, falling significantly short of the expected 13,500 jobs. Caution remains the watchword for the central bank, as rapid wage growth raises concerns, with average hourly wages surging by 5.4% year-over-year in December, marking the fastest pace since the prior February. Inflation surged to 3.4% annually in December in Canada, primarily driven by soaring prices of gasoline, air travel, passenger vehicles, and rent. However, excluding gasoline, inflation saw a decrease compared to November. A glimmer of hope emerges from Nik Nanos of Nanos/Bloomberg, who suggests that consumer confidence, although neutral, has shown an uptick since November. Speculation abounds regarding potential interest rate cuts later this year, but their timing remains uncertain.

The widely anticipated 2023 recession never materialized, and the labor market exhibited remarkable resilience throughout the year. Nevertheless, inflationary pressures began to emerge, triggering substantial downsizing in technology and biotech industries. While employers may have felt a resurgence of control, the workforce responded in its characteristic unpredictable manner. The mass return to the office faced resistance, tarnishing the reputations of many organizations.

Combining economic uncertainty with the enduring challenge of attracting and retaining skilled talent, demographic challenges, and an impending election year in the US, the prevailing sentiment is one of uncertainty. The terrain is undeniably challenging for human resources professionals.

Insights 2024

HR Leaders have articulated their top priorities and predictions for 2024. Leveraging our extensive network, in collaboration with Career Partners International, we’ve distilled the six most influential trends set to shape the world of work in 2024. Ranging from AI to DEI and navigating leadership in tumultuous times, we are strategically aligning our services to deliver timely and pertinent support to our valued clients.

Our report promises to furnish a holistic comprehension of the factors molding the future of business, coupled with actionable insights on how HR can proactively respond. Don’t miss the opportunity to download the report now, ensuring you stay well-informed and stay ahead of the curve.

Download the 2024 Insight Report


In the wake of 2023, a year that defied economic predictions and theories, leaders find themselves in a precarious state of confidence. They must deftly navigate the tightrope of economic uncertainty while deciphering intricate financial patterns amidst global geopolitical conflicts and pivotal elections reshaping democracies worldwide.

One undeniable truth emerges – organizations need audacious, agile, and flexible leaders ready to embrace the exhilarating challenges ahead and shape organizational destiny.  Now may be the best time to invest in executive and leadership coaching.  Our coaches serve as strategic allies, providing leaders with the edge needed to enhance effectiveness and sustain success. They specialize in equipping leaders with skills to regain equilibrium, identify stress triggers, refine priorities, and nurture unwavering resilience..  Reach out to our Coaching practice lead Kelly Gillis to learn how coaching can help level set you and your organization’s leaders for 2024.


Enhancing leadership skills remains critical, especially when budget constraints are a concern. Offering concise, highly effective development opportunities becomes imperative. While traditional Executive Leadership programs and micro MBAs have their merits, Ahria has been laser-focused on providing swift, impactful solutions tailored to the demands of the modern business landscape.  Additionally, employee conflict resolution skills are now paramount for managers. In a landscape marked by geopolitical tensions, labor disputes, climate challenges, and resistance to Diversity, Equity, and Inclusion (DEI) initiatives, diverse perspectives and potential disagreements are prevalent. Proficient managers who address and manage interpersonal conflicts effectively wield substantial, constructive influence over their organizations’ ability to achieve and surpass objectives. Reach out to our Development practice lead, Kristy McQueen to learn how Ahria’s programs are designed for immediate, game-changing results.

Embracing Hybrid Work

In a post-pandemic world, organizations face a shifting workplace landscape. Employees now prioritize workplace flexibility and remote work, driven by the awareness of time and cost benefits. Returning to the office remains a contentious issue, with hybrid work as a temporary compromise. However, a 2022 Gartner study found that just 25% of remote or hybrid knowledge workers deeply connect with their company’s culture, highlighting the challenge of fostering culture in remote and hybrid teams.

Hybrid work offers an opportunity to shape culture. Collaboration is a challenge in remote work, but development and team-building initiatives enhance teamwork. Shifting culture from physical presence to work integration, emphasizing emotional connection, is essential. Leaders and coworkers face greater pressure to maintain culture with limited remote interactions. Toxic individuals and poor leaders must be swiftly addressed. Employee contributions, though less visible, deserve recognition and celebration. A coaching mindset, focusing on positive reinforcement, is crucial. For guidance on culture building, reach out to Sharon Bunce, our HR Consulting leader, for fresh insights and ideas.


The current talent pool is unsettled and discerning, navigating economic uncertainties with caution and selectivity. The costs of changing jobs in today’s volatile market have surged, prompting candidates to carefully evaluate opportunities. On the other had, organizations are facing challenges in finalizing candidate placements, even with well-established internal recruiting teams. Negotiations, counteroffers, and unexpected developments have become common hurdles.  Further, in response to the tight labor market and declining graduation rates, organizations are reevaluating traditional talent management strategies. However, these assumptions and heuristics may hinder acquisition and retention.  And recently, the critical period between extending an offer and the candidate’s start date presents a new challenge. CEOs, Boards, and hiring teams must shift their perspective, anticipate risks, and employ proactive tactics. Trusted professional recruiters play a crucial role in reshaping candidate perceptions and aligning company values with candidate aspirations.  Ahria has positioned its recruitment service to forge genuine partnerships with clients and candidates, ensuring optimal outcomes and long-term success for both.  Reach out to Terry Gillis to learn more.

What’s happening at Ahria

  1. Welcome Sharon Bunce to the Ahria team.  Sharon is our new Director of Human Resource Consulting, focused on HR implementation projects with our clients.  Sharon joins Ahria after many years at HRdownloads.
  2. Ahria’s HR Market Insights for 2024 is now available.  Learn what is in store for 2024 – get your copy today.
  3. Coming soon: London and Area’s Best Places to Work 2024! Each year, in partnership with London Inc magazine, we identify the top employers in London using our exclusive employee engagement assessment. Our mission is to cultivate the most engaged and exceptional workforce in all of Canada. Interested in seeing if you are one of London and southwestern Ontario’s Best Places to work? – Send us a quick note at [email protected] and we will be sure to add you to the list and reach back out once the competition launches.
  4. Curiosity may have killed the cat but it drives us at Ahria. We’re eager to understand the challenges organizations face in talent acquisition. Join us in our quest to develop meaningful solutions by taking our brief poll by Clicking Here!

Whether it’s recruitment, HR advisory, talent development, outplacement, assessment, or coaching – we’re always here to help.

I invite you to book a quick 15-minute chat and let’s have a sounding-board conversation.

We can’t wait to see what 2024 brings.

Terry Gillis
President & CEO
Ahria Consulting


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